Microsoft has announced the release name for its next version of the Windows client operating system, previously codenamed Longhorn.
It will be known as: Windows Vista
WTF – that has to be one of the most uninspiring names yet, possibly worse that using numbers to differentiate the versions. When will Microsoft learn from the rest of the industry, many of whom have come to terms with the fact that interesting product names help sell software and keep users interested.
Look at Apple – its previous versions of OS X have kept their codenames as part of the release name: Tiger, Panther, Jaguar and so on.
Windows Longhorn would have been a great release name for the product – Microsoft has really missed a marketing opportunity here, and I am greatly disappointed.