People come and go throughout our lives and throughout history. Yet, while we are here we all change the world by our actions, hopefully for the better. Be it building a loving family and helping to bring new life into the world, building a stable business that creates work and better lives for others, creating new technologies, new ideas and new approaches that change and improve the way we did things before, or simply changing the world by making the people around you smile. The things we do define us and define the world we live in and leave behind. While we all make a contribution, the impact that some make on the lives of all of us can be simply staggering.
Steve Jobs was one of those people. As co-founder of Apple Computer (now Apple Inc) he helped bring about a new era in computing, shaping the way we would use personal computers for decades to follow, while showing that computers could be a thing of beauty on the outside, as well as incredible inside. He also played a key role in transforming computing from geek hobby into an aspirational mainstream activity.
Even after he was ousted from Apple, his wonder and excitement about technology refused to wilt, leading him to found NeXT and invest in Pixar Animation Studios, creating not only the technology that would later become the foundation of MacOS X and help save Apple, but also the animation technology (and of course bringing together talented people) that delivered some of the most popular family movies in modern history, bringing joy to millions and raising the bar for what can be achieved with computer generated imagery and animation.
His return to Apple unquestionably helped save the company, which was on the brink despite the efforts of previous CEO Gil Amelio to steady a sinking ship. On his return, Jobs not only brought fresh ideas and new approaches with him, he helped inspire a demoralised workforce, and encouraged them to do more and do better with the limited resources left at the company.
The subsequent products that Apple produced, while not necessarily technologically advanced, achieved an important goal – they changed the way we lived, worked, communicated and had fun – all for the better. The iMac, which helped kill off the anonymous beige box design ethos of personal computers, or the MacBook, that helped trigger a massive shift towards portable computing among both consumers and business users. Then there was the iPod. Not that advanced, and among the last products to market, it was the one that learned from the mistakes of its predecessors. Combining good looks, massive storage, and ease of use. When combined with a revamped iTunes app and one-click purchasing of music, it revolutionised the way we chose, purchased and listened to music and audio content.
The iPhone has had a profound effect on the mobile phone industry, While still accounting for a small percentage of the overall market, it is still a very lucrative product and has not only become a must-have item, it has inspired the rest of the industry to raise its game and advance product development far beyond where it would be today without such robust and creative competition from Apple.
As for the iPad, it is another example of a product and market sector (tablet computers) that Apple has achieved huge success with where others have failed, doing so by creating something that did not fall foul of the mistakes made by those before it. I would be absolutely lost without my iPad 2 – it goes with me almost everywhere.
These are just a few of the creations that Apple produced during Steve’s second period at the company, and all were produced with Steve taking a major hands-on role in their design, usability testing and even the packaging. Steve believed that every Apple product should feel special every time you use it, including when you unbox it for the first time. It is an approach that always appealed to my child-like wonder of technology and something that is neglected by so many other companies.
Steve Jobs has always been at the top of the list of people that have inspired me to do more, do better and to be passionate and excited about technology and what it can do for the greater good. His passing is deeply sad, but at the same time we should try not to dwell on the fact he is no longer with us, but be happy that for 56 years he was here and during that time he had a profound and positive effect on the way millions of us live and enjoy our daily lives.
As I write this, I am sitting at a desk surrounded by Apple technology. From my MacBook laptop to my iPad 2, to my iPhone and my iPod, Apple is a major part of my life thanks to Steve Jobs and his vision, determination and passion for technology. Most of us will have at least one piece of Apple technology in active use, or have done so in the past. That alone speaks volumes for the lasting legacy created by Steve’s work.
Steve Jobs showed the world (and me) how to “Think Different” and with it, he changed the world, for the better.
Thank You, Steve.