As a journalist I know all too well that there is simply far too much spam pushed out by the PR community. It is something I have always vowed I would try and change given the opportunity.
These days, I do have that opportunity and I do my bit wherever possible to stop the flow of unnecessary and irrelevant comms flowing out to my colleagues, who have much better things to do than read press releases about lawnmowers when they write for a PC modding mag, financial results releases when they only cover product.
Anyway, the guys over at RealWire, along with some like-minded PRs and journalists have come together to support a campaign to stamp out PR spam. I’m backing it too! They have a video, it’s rather good:
Find out more at: http://inconvenientprtruth.com/